What’s your personal brand?

At a time of great change within organisations and widespread job uncertainty its imperative that you consider how you present yourself to the world, whether or not you are currently in the job market. In these tough times you are more likely to ask yourself the difficult question – why don’t I feel happier, or why aren’t I as successful as I deserve?

Each of us is a product of an unique set of skills and experiences that make up our “story so far”. These may not all be successes and achievements, because the disappointments in life we have experienced, and how we have dealt with adversity also shape our characters, and our approach to life. For Facebook followers, imagine the sorts of key events that you would feature in your timeline. Remember also that it’s now quite common for prospective employers for certain posts to look you up on Facebook, or other social networks to see what face you present to the world!

To achieve success its important that your unique qualities shine out.

Here’s a quick start method to develop your own personal brand, for more help and advice contact me. The idea is based on the concept of a product launch, where the product you are selling is you.

  • Decide who you are and what you stand for. This is your set of personal values, what you feel truly passionate about, what is your “movement” that gets you going. You may need to do some soul-searching and reflection.
  • Make a list of your distinctive qualities, those things that set you apart from everyone else.
  • Set out in words a short statement which is a clear and memorable description of who you are and what you do
  • Imagine that you are launching yourself and prepare your mission statement to describe:
    • This is who I am
    • This is what I do
    • This is where I am going

Try to memorise this in a few short sentences, to develop what is known as your “elevator pitch“, i.e. a few words about yourself that you could use in an elevator to describe who you are and what you do. You must believe what you say, to project the authentic you, so its best not to put in things that sound trite/corny.

  • What is your packaging? How do you want people to see you – a Rolls Royce or Mini, Ferrari or Suburu, VW or Skoda? Each of these successful car brands has a recognisable but unique image, their own quality characteristics and customer following. Is this about smart suits, chic designer wear, a creative colour sense, or casual wear?
  • Finally – how will you sell yourself? This is your marketing policy. How will the people you interact with understand who you are, what you do and how you do it? If you have done an extreme makeover, remember that colleagues and customers need to get used to the new you, and it must be authentic, not just a flimsy gloss on the old you. Are there some new people who you need to meet, (who are they) and will this open new doors to new experiences?

If you have found this quick start overview to be helpful or wish to find out more please contact me with your comments or queries.

Find out more from Judith Sunley at www.JudithSunleyCoaching.com and check out my facebook page at https://www.facebook.com/jas1955.


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